A method, applied by those who tested it
The methodology was born from real interventions — not an adaptation of generic market frameworks.
Our mission
To turn executive uncertainty into measurable growth. We don't sell technology — we diagnose the business problem before any tool, and we assess every initiative by the business impact it generates.
Our values
Clarity before complexity
We diagnose before we recommend. We never push technology for technology's sake — every recommendation starts from an identified business problem, not a market trend.
Independence
We're agnostic to technology and vendors. The right solution is always the one that best fits the challenge, the available budget, and your company's reality, never the one that pays us the biggest commission.
Measurable results
Every initiative we propose is assessed by the real business impact it generates, not by novelty or hype. If we can't measure the return, we don't recommend it.
Long-term partnership
We don't disappear after handing over a report. We follow through on execution, adjust the roadmap against reality, and stay present until strategy becomes organisational habit.
Who's on the other side of the table
Luís Fonseca
Co-founder
Luís leads Tip Top's strategic vision, with a background in business development, innovation and specialisation in AI applied to management. He helps boards and executive teams turn ambition into measurable business results, with a practical, ROI-driven perspective on every AI transformation project.
LinkedInRogério Canhoto
Co-founder
Rogério is Executive Coordinator of the Advanced Program in Artificial Intelligence for Management at ISCTE Executive Education, and one of the reference voices on AI in business in Portugal. With more than 25 years of senior experience in Technology, Media and Telecommunications, he supports companies in defining and executing AI strategies, focused on governance, use-case prioritisation and team enablement.
LinkedInLuís Palma da Graça
Co-founder
Luís is founding partner and Chief Development Officer at Vallis Capital Partners, with more than two decades of experience in M&A, business development and corporate restructuring across construction, infrastructure and energy. He brings Tip Top a sharp view of capital, risk and sustained growth.
LinkedInSara do Ó
Co-founder
Sara is Chair of the Board at Ó Capital and founder of Ó Studio, a scale-up platform for creative and communications companies. She founded her first company at 25, which grew into Grupo Your, today with more than 300 employees and 3,000 clients. Winner of ANJE's Prémio Mulher Empreendedora and named one of Forbes Portugal's 50 Most Powerful Women in Business, she brings Tip Top a view of entrepreneurship, calculated risk and sustained growth.
LinkedInThree roles, one direction
Every stage of the journey, from diagnosis to enablement, is led by one of these three roles within the Tip Top team.
Consultants
Strategic Compasses
They diagnose where the organisation stands before recommending where it should go. They turn executive uncertainty into clear priorities, with judgement, never pushing technology for technology's sake.
Project Managers
Execution Navigators
They keep the roadmap on course once the strategy is set. They make sure every initiative moves forward, gets reviewed regularly, and never drifts apart from what gets done on the ground.
Trainers
Enablement Beacons
They prepare boards, leadership and teams to use AI with judgement, not enthusiasm. They turn technical literacy into consistent decisions, session by session, until it becomes organisational habit.
The only open variable is who prepares first.
AI has already reshaped the competitive structure of your sector. Let's talk about where to invest first.
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